Equivalenza
©26
The Georgian storefront for a global fragrance house, with a catalogue that has to read as clearly in Georgian as it does anywhere else. Fragrance is the hardest thing to sell on a screen: nothing you can show is the product.

( Concept )
So we let the shop move at the speed of a decision. Browsing is quick and quiet, the notes and families are legible enough to choose from without a shop assistant, and checkout closes before hesitation sets in. Georgian and Latin type are given equal care, so neither language reads as a translation. A refined shop for something you cannot photograph.















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All Works
Credits :
ALLONE — Tbilisi











